Peru currently has no official service to clear its plastic-clogged oceans, waterways and cities, and so a public initiative is what’s needed to start the clean-up campaign. By reconsidering plastic not as litter but as currency, people can engage in a social project which cleans up Peru’s streets while also giving them direct personal gain.
“We are a throwaway society and one of the worst offending materials is plastic” says Katz. “Turning plastic waste into a currency that can be exchanged to help lift people out of poverty and transition them into a self-sustaining life of entrepreneurship seemed like an obvious solution.”
The plastic itself is recycled and reused. Plastic Bank’s goal is to increase the use of Social Plastic™ in everyday use, creating Plastic Bank communities all over the world. The first plastic bank is due to open in Lima in late 2014.