The manual succeeded in that goal and, perhaps unintentionally, the Standards Manual became one of the world’s classic examples of modern design. The combination of forms, colors and the Helvetica font pinpointed a strong and very recognizable brand for the New York Underground and set a certain standard for way-finding design in the rest of the world.
The publication of the Standards Manual in 1970 also marked a shift in thinking about urban transportation. For the first time in the car-oriented history of the United States serious effort was taken to use the potential of public transport.
Now, the MTA has agreed upon reissueing the Standards Manual. In this process every page of the book will be scanned and printed, which will result in a beautiful full-size hardcover book that will only be available for purchase during the 30-day Kickstarter campaign and never again. So hurry up!