The map, called Metrominuto (which means ‘meters minutes’), is accompanied by banners hanging throughout the city showing distances and travel times that are on the map as well. It ensures that walking is not perceived as a chore, but as something healthy and fun. It also removes the threshold of now knowing the distance or time it will take to get to a specific place and therefore deciding not to go by foot.
We think that every large city in the world should have a map like Metrominuto. Knowing where to go and how long it will take you will make exploring the city by foot a lot more fun and relaxing. The subway guide form factor is also very recognizable to many people and easy to read. With this map, metrominuto has just paved another small part of the road towards walkability in the city.