Home furnishings store, Wayfair, partnered with Unity to provide AR depictions of their furniture so you can see what it will look like in your home with just your phone. You can now browse Wayfair in your own home, visualising how the product will fit in your home before committing to buying it. M-XR has developed similar technologies allowing you to see products like sneakers and shoes in AR similar to 3D images available on many online shopping platforms, except augmented. This comes alongside the AR Mulberry collection where luxury fashion extends into the virtual realm and the developments in textile design with HYPEBEAST × Samsung where augmented and virtual realities are used to develop and depict new textiles and how they move.
The fashion world and design are already experimenting with AR and VR with virtual catwalks and virtual textile design alongside 3D graphic design and animation, but will AR be the future of e-commerce? These technologies are not yet universal nor always accessible and this threatens to be a technological quick fix for a much larger problem, but there remains a gap in online shopping, fast fashion and its sustainability. Perhaps AR in e-commerce is just another fad hyping up the products and shopping experiences in AR or perhaps it will replace the traditional store allowing us to visualise our purchases through our phones rather than in person.