In May 2011 Helsinki arranged its first unofficial Restaurant Day, an initiative by the locals for the love of food, who wanted to open their own pop up restaurants, cafes or kiosks despite the city’s official regulations and restrictions. Anyone could open a restaurant, anywhere, and regardless what the rules say. It became a success; a sandwich bar serving bread in a basket from a third floor apartment window, a Forager Baker kitchen where everyone could make their own pizza from fresh picked ingredients in a stone oven and a Soup King serving soup and advising its customers to buy plates in the nearby flea. Restaurant Day was organised through a Facebook event and food was literally popping everywhere; in the streets, parks, clothing shops as well as Helsinki homes. Restaurant Day is something out of the ordinary and is now arranged four times a year: February, May, August and November.