The system does not require its user to have a green thumb, as it is a fully automated internet-connected device that keeps track on the growth cycle. It notifies you once your greens can be harvested.
While Farmshelf is making major headway in bringing farming to the masses, urban gardening has been around for decades. Growing your own greens has become a proliferating trend, also among restaurants and hotels. The Greenhouse in Utrecht lives ups to its name and installed a greenhouse on the first floor of its restaurant, which is easily visible from outside through the glazed facades. The QO Amsterdam hotel dedicated its mission to implement sustainability in all its processes and installed a rooftop garden from which it harvests its produce for its restaurant. Though being mainly directed to restaurants, Farmshelf envisions to facilitate the growth of produce regardless of place or time.