Architect Attika explains how creating something likable was never the intention. In classical architecture people used heads of a royal or holy figure. In this case, the architects were looking for something that would perfectly illustrate the current times. Hence, the emoji. Nevertheless, seeing the building in the context of its surroundings makes it more subtle than you would expect. The similar looking next-door buildings have the same lay-out and circular ornaments, but without the smiling faces. Adding them to this particular eye-catching structure was meant as a happier way of making an ordinary building less boring.
The building is situated in the Vathorst suburb of Amersfoort, a 750-year old town located 30 minutes from Amsterdam. The town has seen explosive population growth in the last few decades, as massive suburban neighborhoods were realized. These so-called VINEX-locations enjoy a rather negative image in the Netherlands and are known for being boring, monotonous and uninteresting. Over the years, architects and planners have tried the craziest things in order to add some identity to these places. The emojis are the last chapter of these efforts. What do you think? 👍 or 👎?