
With their annual Camp the Night event and their upcoming Valentines Camping event, Campspace wants to promote camping in unusual spaces. ‘At Campspace we believe that you shouldn’t have to travel far in order to find a great camping experience. But when you’re the third flattest country in the world, you really have to be creative to camp at great heights. You have to create your own mountains’, says Hugo van Donselaar, CEO of Campspace.
With urban dwellers becoming more and more aware of the toll that a hectic urban lifestyle can take on their health, camping is starting to lose its boring reputation. It’s now seen as an authentic way of getting away from the everyday grind and experience nature to its fullest. The popularity of brands like The North Face, Snow Peak, Nike ACG and Patagonia confirm that the outdoor (life)style is becoming more and more desirable among millennials.
Together with Campspace, we recently camped on a rooftop in one of Amsterdam’s largest office parks. This generic office park is due for a make-over. In the next 10 years, it will be turned into a mixed-use urban neighborhood. As this is slowly happening, local place-making initiative HOBU is bringing new life to the area with series of unique events, like this rooftop campsite in collaboration with Campspace. Campspace has shown that an office park rooftop makes a great campsite, even in winter.
Final photo by Randy DaCosta
In de afgelopen jaren hebben we onderzoek gedaan naar het fenomeen stadverlaters. In dit rapport kijken we naar hun drijfveren en de kansen die deze trend biedt voor het platteland.
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