Somehow the project reminds us of other billboard tweaks that we featured on Pop-Up City. One of them is the Billboard House in Bangkok. The other is the genius secret two-star parasite hotel room designed by French artist Etienne Boulanger in Berlin in 2007. Boulanger invited guests to his hotel, that was hidden behind the facade of a random billboard. Billboards in general seem to be great urban elements two tweak, both for commercial and critical reasons.
What about the proposal by the LA-based based artist Stephen Glassman to transform a billboard into a floating park above the highway? Or the guerrilla style merry-go-round made of a rotating billboard? Last month we featured billboards in Thailand made to double as furnished walls for houses.