But more than the futuristic exterior, the interior is what makes AI:ME special. It’s designed as a space that the user should feel at home in. The car should also function as a calm refuge for urbanites that otherwise suffer in their cars during rush hour. The interior features ambient lighting, adaptive seat positioning and a noise compensation system that blocks out all that white city noise. “We create a feel-good atmosphere by appealing to all of the users’ senses,” says designer James Nissen.
To go with the feel-good atmosphere, there are real plants in the car. The living plants that are incorporated in Audi AI:ME’s roof are the first ever use of vegetation in a car’s interior. The use of plants in the interior is not just decoration. It’s there to connect busy urbanites with nature. “We use climbing plants across the see-through roof to bring a bit of nature into the big city. Aside from that, they improve the air quality,” says Nissen.
Audi isn’t the only car manufacturer on a mission to reinvent their products. Honda took the idea of envisioning cars as new livings spaces even further. In 2017, the Japanese company presented the Ie-Mobi — a living room on wheels that can be disconnected from the house and become an autonomous vehicle.