Some cities have the magic of having their own style. Milan, for instance, has a sober, straight and solid design style. Design from London is often more glamorous, nifty and a bit more commercial, while creative work from Tokyo generally is humble and sweet and made with incredible care and patience.
OFFSET 2014 focused on both Irish and international design, mainly in the fields of graphic design, photography, illustration, advertising and street art — all pretty pretty much ‘2D’, but it gave us a glimpse of the local design community. One of our festival highlights was the Brooklyn-based street art collective Faile. On the main stage they shared their inspiration and work with the audience in a presentation that ended with one of their recent installations, a temporary modern church that popped up in downtown Lisbon in 2010. Special about this work is that it plays with religious symbols and street (art) culture at the same time.
Taking OFSETT as a standard, our first impression of ‘Dublin Design’ is that it is colorful, hopeful and happy — not exactly the style that we would have expected in the first place from a Celtic city. Illustrator Niamh Sharkey presented very sweet and colorful work on the main stage, and also Ciarán ÓGaora, who runs the Zero-G communication office, responsible for Ireland’s current branding and communication campaign, has a happy and not-too-complicated perspective on design. This first impression got even more stressed by the style of the festival itself, that was an attractive explosion of bright colors.
On the other hand, Dublin Design seems to be not that much engaged with urban, societal and economic issues as it is in some other cities, that seem to understand that design could be used as a tool to address and improve societal conditions and provoke change. At OFFSET we, city lovers, missed this angle on design a bit. The question, however, is wether this is caused by the design community in Dublin itself or also by the type of questions asked to the design community. This last issue was one of the points on Sunday afternoon when Dublin’s City Architect Ali Grehan interviewed us about the role of design in branding a city, particularly the City of Dublin. One of the conclusions is that the Irish capital is looking for an answer to the question what the identity of the city really is, and how this should be expressed. We’ve got no answers yet, but we hope to get an interesting outsider’s perspective in the coming two weeks that we’ll be here…