Hofstra’s work is very well suited for the age of city branding, as he creates the purple cow effect as described by marketing guru Seth Godin in his Purple Cow book. To attract visitors to a place wherever it’s located one should do something remarkable, according to Godin. The red ants painted here do probably work as a purple cow.
An augmented reality exhibition along the River Thames transforms London’s public space into a COVID-proof digital museum.
Dive in, and take inspiration from the initiatives making urban swimming a reality across the globe.
Rotterdam-based design office Shift imagines micromarkets on a hyperlocal scale as the solution to social distancing while grocery shopping.