The way it works is simple. The audience was asked to submit an anonymous text message on a website through their mobile phones, and in turn, these messages are automatically projected at large scale onto the façade of the building in Detroit. The project gives total freedom of speech to participatory members of the audience.
According to Zotes, more than 1,000 anonymous text messages were submitted. Each of them was projected for about 10 to 20 seconds in a loop across the entire event. This way the space was turned into an arena for debate and a catalyst for social interaction. The projected messages are all very positive and politically correct. I wonder what happened with all the sexual, racist and anti-community messages. There must have been people using their temporary freedom of speech to address the city that way.