Warning: Undefined array key 0 in /home/u140125349/domains/popupcity.net/public_html/wp-content/themes/puc/single.php on line 11

Warning: Attempt to read property "parent" on null in /home/u140125349/domains/popupcity.net/public_html/wp-content/themes/puc/single.php on line 11

Nike Sportswear Ice Cream Truck

Mobile food vendors could be considered an integral part of the urban program. And they are hot. Hot enough to be turned into flexible urban marketing tools.

PSFK reports a video teaser promo of an ice cream truck in New York City initiated by Nike Sportswear, that not only serves ice cream, but also the newest sneakers and sportswear. Branded with the slogan ‘Always On’, the Nike campaign appears to be geared towards a summer streetball tournaments and maybe even a Battle of the Boroughs. Marketing is urbanism.


Warning: Undefined property: WP_Error::$name in /home/u140125349/domains/popupcity.net/public_html/wp-content/themes/puc/single.php on line 204

Warning: Undefined property: WP_Error::$name in /home/u140125349/domains/popupcity.net/public_html/wp-content/themes/puc/single.php on line 204

Related Insights

Ghost Rivers

Subterranean Streams: Ghost Rivers Revive Baltimore’s Hidden Past

Artist Bruce Willen is bringing back an old submerged river in Baltimore through a 2.4-kilometre urban intervention.

Elephant paths on Michigan State University's campus

Elephant Paths: Paving the Way for a Human-Centered Public Space at Michigan State University

Public space designers on the new campus of Michigan State University intentionally allowed spontaneous elephant paths to emerge in order to create a pedestrian infrastructure that's much more logical and human-centered.

République des Hyper-Voisins

‘Super Neighbours’ Bring Village Feel to Paris Streets

According to Patrick Bernard, an urban neighbourhood doesn't have to be unfriendly or anonymous at all. Together with his fellow 'super neighbours', he aims to bring the conviviality of a village to the streets of Paris.