The days of generic, globalised hospitality environments are over. Nohga Hotel Ueno in downtown Tokyo aims to create a meaningful stay by submerging guests into the local crafts culture.
Ueno is becoming a Tokyo hotspot for travellers. However, Nohga Hotel wants its visitors to take a step back in time to experience the spirit and history of the area, which is home to some of the city’s biggest cultural centres like the Tokyo National Museum. One of the most beloved local aspects is the variety of artisans, upon which Nohga Hotel has based its concept.
The lobby of the hotel can transform from a café to a dining space to a bar. Meanwhile, the hotel features a wide variety of contemporary works by both local craftsmen and designers from Japan and beyond. The first-floor gallery display changes periodically with art for both exhibition and sale.
While the rooms are characterized by Japanese features and include local artworks, the all-day restaurant serves food made with ingredients from the local shops. The hotel also offers rental bikes and a 24-hour fitness centre and laundry service. It also has a list of recommended places in the neighbourhood to introduce its guests to local experiences.
With the use of guided bike tours, Japanese family crest cutting and sake glass seminars, Nohga Hotel aims at providing an insight into the culture and traditions of the area, presenting a growing global trend of providing the guests with a memorable stay that goes way beyond only an en-suite apartment.