Carl Rohde is a trendwatcher and the leader of a network of 'coolhunters' across the world. After many years of working as a professor at the University of Utrecht, Rohde now runs his trendwatch agency Science of the Time. Science of the Time produces scientific analysis containing large trends observed by his network of coolhunters. "Trends are sustainable developments which come up in a society", says Rohde. "That is something different than a hype, which is brief and less crucial." I spoke with Rohde about the 'Pop-up City', the new city dwellers, the so-called 'working nomads' and the demands of new hybrid lifestyles for the contemporary urban networks.
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