We are Pop-Up City, an agency for urban transformation based in Amsterdam
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Projects

Dijkreis, a Podwalk App That Brings a Centuries-Old Sea Dike to Life
To celebrate Amsterdam’s 750th anniversary, we created Dijkreis, an interactive audio adventure that lets players explore the centuries-old Waterlandse Zeedijk — one of the city’s most historic but overlooked landmarks.

Rethinking the Food System With the New Generation Chefs
Pop-Up City has played a pivotal role in shaping the New Generations Chefs competition, an initiative aimed at fostering a new generation of culinary pioneers.

Flexible Wayfinding for Neighbourhoods in Transition
Amsterdam’s Amstel III is evolving from a monotone office district into a vibrant mixed-use neighbourhood. To guide residents and visitors through this transformation, we developed a modular wayfinding system that highlights the area’s new energy and opportunities.

Unlocking Hidden Housing Potential
What opportunities does the existing Dutch housing stock offer for adding new homes? Commissioned by WoningBouwersNL, we investigated the potential of splitting, topping up and adding on.
Publications

Pop-Up City: City-Making in a Fluid World
Our first book tells an inspiring story about the rise of pop-up culture and how it's changing the way we make cities.
Insights

The Hidden Art of Amsterdam’s Sticker Culture
Across the city, countless stickers cover lampposts, traffic signs, public toilets, and electrical boxes. You might walk or cycle past them without a second glance, but those who take a closer look will discover a thriving underground art scene.

Parking Spaces Reimagined: The Pop-Up Parking Service Brings Creative Parklets to Your Street
What would your street look like without cars, but with an outdoor cinema, a sauna, or even a playground? In Utrecht, RAUM is making this a reality with their Pop-Up Parking Service.

How Kitchen Gardens in the Balkans Inspire Europe’s Self-Sufficient Future
In many parts of the world, the concept of a kitchen garden has largely become a thing of the past. In the Balkans, however, this tradition is still alive and kicking, providing inspiration for Europe in its new geopolitical reality.

Asphalt Art: Painting a Better Urban Future
The Asphalt Art Initiative is reimagining our streets. By blending art, safety, and community engagement, this initiative is turning dull roads into vibrant public spaces.