Rotterdam-based agency Bikker came up with a nice piece of visualisation: the ‘Logo Projector’, which is a nice tool that reflects the colour position of (mostly) Dutch brands and their context. As you can see, many, many logos are blue or red. Why?
Forget about tattoos — the next cool thing to have is an advertisement painted on your thighs. Tokyo-based PR consultant Hidenori Atsumi launched the idea to rent out the space on women’s thighs. According to The Guardian 3,000 Japanese women have already signed up for the service.
The so-called New Artisan Economy has become hotter than hot in our cities. This trend is especially visible in the form of new, small-scale companies focusing on local craftsmanship. Consumers are more and more demanding for local products that are produced in a sustainable way, with care for the environment. Keywords in the New Artisan Economy are local, authentic and sustainable, whether we’re talking chocolate, jeans or bicycles.
What will the future of shopping look like? Perhaps this concept gets close. Two American mega brands, Procter & Gamble and Walmart, team up in a new marketing campaign to promote online and mobile shopping. This truck allows pedestrians to buy household products from the side of the truck by scanning a QR code.
The data graphic above illustrates the distance to the nearest McDonald’s restaurant in the United States. In some regions the distance to the nearest McDonald’s is poignant far. Some unhappy US citizens have to travel more than an hour to grab themselves a Big Mac. Poor them! Indeed… this data visual would have had more…