Recently, Amsterdam-based urban concept office Golfstromen launched the temporary QR Cloud Project in the western part of the Dutch capital. The project consists of seven artworks that make use of QR technology to present coded micro stories, poems and proverbs written by Dutch writers, poets and scientists. Famous sociologist Abram de Swaan, creative team Kim Triesscheijn and Jarr Geerligs, and multi-talent Tim den Besten, among others, were invited to write a short, inspiring message for curious passengers-by. Their statements were transformed into two-dimensional QR codes, which were printed and placed on seven blinded windows of a former SM club in the Westerpark district. The building is about to be demolished within two years.
The QR codes can be deciphered with freely available, special software on a mobile phone. All ‘clouds’ contain a unique and seemingly illegible message and address the fascination with the secret sides of the city. Aim of the project is to introduce citizens to QR technology by making them curious of which personal messages are hidden behind the codes. Furthermore, the project intends to experiment with QR codes as an art form, as this technology is mostly used for advertising purposes only. The QR Cloud Project is financially supported by housing corporation De Key. Take a look on Flickr for more images.