Pop-Up Restaurant Delivers Hot Sandwiches By Parachute

What to do when you live on the 7th floor of an apartment building, but feel the desperate need to start a pop-up restaurant in your own house? That was what the people behind the Australian pop-up concept Jafflechutes must have experienced before they came up with the idea to serve hot sandwiches by means of a parachute.

‘Jaffle’ is the Australian word to describe sandwich toaster. Jafflechutes is a combination of Jaffles and parachutes. Customers of the pop-up restaurant order and pay via PayPal, and wait at a designated spot that’s marked with an ‘X’ to pick-up their sandwich, which comes floating down from the 7th floor. The ‘Drop it Like it’s Hot’ sandwich with ham or cheese and tomato costs 5 AUD, while a ham and cheese and tomato sandwich, named ‘Gust of Wind’ costs 6 AUD.

Jafflechutes Jafflechutes

Founders David McDonald and Adam Grant started Jafflechutes not as a joke, but as a new way to serve hungry urbanites in high density urban cores. And although the concept looks quite funny, the idea of an airborne sandwich bar is not that strange. Smartphone-supported payment systems make serving food accessible for all, even for people living on the 7th floor of an apartment building.

Jafflechutes Jafflechutes

Using gravity┬áto do the serving is relatively cheap compared to hiring a staff of waiters. Also from a real estate point-of-view this idea has potential. Retail spaces are often very expensive on street level, and the prices logically drop when you’re higher up in the building.