Vercorin, a small village in the south of Switzerland, has an interesting marketing strategy to set itself apart from all the other mountain villages in the region. Every year the R&Art organization invites a group of creative people to spice up the place, and the results don’t go unnoticed. In 2010, design agency Lang/Baumann was asked to create an intervention. They came up with a fantastic geometric road painting.
Lang/Baumann’s brightly colored lines encompass the full width of the village, shooting outwards from the central town square of Vercorin down multiple side streets. The mixture of the geometric patterns and the old wooden facades of the village’s buildings result in an almost surreal atmosphere. Ain’t this a great piece of village marketing? Be sure to check out our Paint the City trend if you want to see more successful and creative spatial painting projects!