Mobile food vendors could be considered an integral part of the urban program. And they are hot. Hot enough to be turned into flexible urban marketing tools.
PSFK reports a video teaser promo of an ice cream truck in New York City initiated by Nike Sportswear, that not only serves ice cream, but also the newest sneakers and sportswear. Branded with the slogan ‘Always On’, the Nike campaign appears to be geared towards a summer streetball tournaments and maybe even a Battle of the Boroughs. Marketing is urbanism.