Recently, Coca-Cola installed an extraordinary vending machine at the National University of Singapore. The machine doesn’t want your money, it wants hugs. Ain’t that a good currency in times of financial crisis? A good hug is rewarded with a free can of Coke. It’s as simple as that.
As you may know, the mayor of São Paulo has decided to ban all neon ads, billboards and other forms of advertising in public space. The results of the Clean City Law are impressive. The removal of screaming commercialism has revealed beautiful buildings no-one had noticed before. Besides that, being the first ad-free city in the world has created São Paulo a unique selling point. Nevertheless, we consider it important to stay still for a minute and keep in mind the relevance of light signs. Light signs can be beautiful, and if you look closely you can even notice trends in light sign design.Read more →
IBM has launched a clever series of billboards that double as urban furniture. Three different billboards that promote the company’s People for Smarter Cities program are designed to sit on, to take cover under when it rains or to pull your bags over instead of carrying them.Read more →
In order to inspire more people to go running (and to sell more sportswear), Nike recently launched the urban campaign ‘Unleashed Run, Take Mokum’. Amsterdam-based advertising and design agency …,staat was asked to create a home for runners and a meeting-place for the campaign. It turned into a fantastic exclusive temporary shop in the Dutch…Read more →
Recently we tweeted about a postcard that we received from a mysterious city called Hipcescu. Later we found out that this place, also known as ‘the City of a Thousand Suns’, is the brainchild of Amsterdam-based copywriter and creative director Olaf Zwetsloot.Read more →