Recently, Coca-Cola installed an extraordinary vending machine at the National University of Singapore. The machine doesn’t want your money, it wants hugs. Ain’t that a good currency in times of financial crisis? A good hug is rewarded with a free can of Coke. It’s as simple as that.
Spicing up public spaces with little interventions is something urban hackers have been busy with for quite some years. Also brands start to see a potential way of being visible in cities by improving the public realm through branded hacks, such as Coca-Cola, that introduces a truck that’s able to roll out an urban park.Read more →
This Summer we present a series of short interviews here on The Pop-Up City. We invited a number of our favorite bloggers to answer six questions not only about their passion for blogging, but also their city, work experience and inspiration. The result is a collection of stories on blogs and the people behind them. Number…Read more →
Come along at club/restaurant Trouw on Wednesday 6 April for the 17th PechaKucha Night Amsterdam. We have selected twelve enlightened people who can hardly wait to share fresh work, ideas and inspiration. Expect stories about world-leading Dutch architecture, aerodynamic numbers, insect art, invasions of toy soldiers and the newest fashion, among others, bound by one simple but famous…Read more →
Coca-Cola is known for its always surprising marketing campaigns. This time the Atlanta-based producer of the sugary black gold joined forces with the Italian TV-chef Simone Rugiati to promote eating together with friends or family. On a cozy plaza in Naples, Italy a converted Coca-Cola delivery truck pulled out a dining table. Inside the truck Simone Rugiati was cooking a wide variety of local dishes. As the video shows, everybody was invited to join in on the fun.Read more →