Recently, Coca-Cola installed an extraordinary vending machine at the National University of Singapore. The machine doesn’t want your money, it wants hugs. Ain’t that a good currency in times of financial crisis? A good hug is rewarded with a free can of Coke. It’s as simple as that.
Volkswagen has a tradition of remarkable marketing campaigns. Think of DDB’s charming and honest ads for the VW Beetle, claimed as being the marketing conversation piece of the sixties. More recently, the German car brand does a pretty good job with its Fun Theory. Some days ago I stumbled upon a new urban campaign in Germany…Read more →
We’re counting the days to Blogging the City with a series of short interviews with some of Thursday’s speakers. Today we publish our chat with advertising strategist and writer Wouter Boon, founder of Amsterdam Ad Blog. Amsterdam Ad Blog is a blog about Amsterdam, its people, and the coolest places in the city that is also known as the world’s Advertising Capital.Read more →
The Cape Town office of ad agency Ogilvy has developed an interactive gaming campaign for Volkswagen. Street Quest is a Facebook challenge that uses ‘pinning’ in Google Street View to promote the car brand. Players of the game compete to search and pin as many Volkswagen cars as they can on the South African roads in Street View.Read more →
We can discuss a lot about the quality of art, but we don’t have to. When surfing around I came across this rather funny kiosk which checks the quality of your artwork. This is how it works. Just pay a small fee and insert an artwork. The machine will automatically determine the artistic value of it….Read more →