Recently, Coca-Cola installed an extraordinary vending machine at the National University of Singapore. The machine doesn’t want your money, it wants hugs. Ain’t that a good currency in times of financial crisis? A good hug is rewarded with a free can of Coke. It’s as simple as that.
Earlier this month Sony Argentina organized the first edition of Silent Day. The ‘day’ wants to add a new perspective on sound and environment. But, above all, Silent Day was initiated to promote Sony’s new series of headphones. To draw extra attention to the project, Sony added some giant headphones to a piece of modern architecture in Buenos Aires.Read more →
Coca-Cola is known for its always surprising marketing campaigns. This time the Atlanta-based producer of the sugary black gold joined forces with the Italian TV-chef Simone Rugiati to promote eating together with friends or family. On a cozy plaza in Naples, Italy a converted Coca-Cola delivery truck pulled out a dining table. Inside the truck Simone Rugiati was cooking a wide variety of local dishes. As the video shows, everybody was invited to join in on the fun.Read more →
For the occasion of the Adobe Creative Days, Berlin-based Photoshop artist Erik Johansson gave unsuspicious bus travelers a live retouch job, and projected the edited versions right in front of them in an advertising space.Read more →
This Summer we present a series of short interviews here on The Pop-Up City. We invited a number of our favorite bloggers to answer six questions not only about their passion for blogging, but also their city, work experience and inspiration. The result is a collection of stories on blogs and the people behind them. Number…Read more →