Recently, Coca-Cola installed an extraordinary vending machine at the National University of Singapore. The machine doesn’t want your money, it wants hugs. Ain’t that a good currency in times of financial crisis? A good hug is rewarded with a free can of Coke. It’s as simple as that.
In our Top 10 Trends for 2011 we marked ‘Marketing is Urbanism’ number 1. Advertising on huge billboards along the ringroad is not enough any more, which pulled urban marketing to a new level. World-famous brands do not hesitate to good money for the opportunity to show their message in public space on a rather sympathetic level. At some…Read more →
No outdoor advertising. No billboards, no neon signs, the electronic panels. No posters. No flyers. No ads on buses. No ads on trains. That’s São Paulo these days, Brazil’s largest city and the most populous one with 11 million inhabitants. According to Wikipedia, “São Paulo exerts strong regional influence in commerce and finance as well…Read more →
Come along at club/restaurant Trouw on Wednesday 6 April for the 17th PechaKucha Night Amsterdam. We have selected twelve enlightened people who can hardly wait to share fresh work, ideas and inspiration. Expect stories about world-leading Dutch architecture, aerodynamic numbers, insect art, invasions of toy soldiers and the newest fashion, among others, bound by one simple but famous…Read more →
Sewage systems are totally taken for granted, but without them life would be a lot worse. Considered the best innovation in history (no, not the iPad), they are just there under the streets of the Western world, taking care of our sanitation. However, 2.6 billion people do not have access to such a system. The…Read more →