Recently, Coca-Cola installed an extraordinary vending machine at the National University of Singapore. The machine doesn’t want your money, it wants hugs. Ain’t that a good currency in times of financial crisis? A good hug is rewarded with a free can of Coke. It’s as simple as that.
Come along at club/restaurant Trouw on Wednesday 6 April for the 17th PechaKucha Night Amsterdam. We have selected twelve enlightened people who can hardly wait to share fresh work, ideas and inspiration. Expect stories about world-leading Dutch architecture, aerodynamic numbers, insect art, invasions of toy soldiers and the newest fashion, among others, bound by one simple but famous…Read more →
Remember Adzookie, that service that helps people with mortgages they can’t afford any more? Adzookie transforms your house into one big advertisement. In exchange the advertiser pays your killing mortgage. This enables people that got into trouble as a consequence of the financial crisis to stay in their houses. The house will be painted back to its original colors as soon as the deal ends.Read more →
Coca-Cola is known for its always surprising marketing campaigns. This time the Atlanta-based producer of the sugary black gold joined forces with the Italian TV-chef Simone Rugiati to promote eating together with friends or family. On a cozy plaza in Naples, Italy a converted Coca-Cola delivery truck pulled out a dining table. Inside the truck Simone Rugiati was cooking a wide variety of local dishes. As the video shows, everybody was invited to join in on the fun.Read more →
Similar to a recent posting on Jilly Ballistic, the targets of this guerrilla artwork are advertisements. In general, billboards are a blight on the urbanscape. But, what if these eyesores took up space meant to provide city dwellers and visitors with useful information? The creative team, cARTographyTO, has been responsible for hacking 35 advertisement signs (ironically named…Read more →