Recently, Coca-Cola installed an extraordinary vending machine at the National University of Singapore. The machine doesn’t want your money, it wants hugs. Ain’t that a good currency in times of financial crisis? A good hug is rewarded with a free can of Coke. It’s as simple as that.
Similar to a recent posting on Jilly Ballistic, the targets of this guerrilla artwork are advertisements. In general, billboards are a blight on the urbanscape. But, what if these eyesores took up space meant to provide city dwellers and visitors with useful information? The creative team, cARTographyTO, has been responsible for hacking 35 advertisement signs (ironically named…Read more →
Volkswagen has a tradition of remarkable marketing campaigns. Think of DDB’s charming and honest ads for the VW Beetle, claimed as being the marketing conversation piece of the sixties. More recently, the German car brand does a pretty good job with its Fun Theory. Some days ago I stumbled upon a new urban campaign in Germany…Read more →
Mobile advertising network Adzookie has developed a new advertising concept that helps people with a killing mortgage. As a consequence of the financial crisis many people experience difficulties paying their mortgage. Changing facades into huge ads might be a solution. In exchange for turning your house into a massive billboard, Adzookie pays your monthly mortgage…Read more →
Over the past years, infinite numbers of artists have tweaked billboards to discuss the appropriateness of advertising in public space. At the same time brands have done much to spice up billboards in order to make their message extra attractive. Mexican paper company Scribe created a combination of both — it recently launched Scribe Billboard, a temporary residency for artists inside a billboard.Read more →