Recently, Coca-Cola installed an extraordinary vending machine at the National University of Singapore. The machine doesn’t want your money, it wants hugs. Ain’t that a good currency in times of financial crisis? A good hug is rewarded with a free can of Coke. It’s as simple as that.
In our Top 10 Trends for 2011 we marked ‘Marketing is Urbanism’ number 1. Advertising on huge billboards along the ringroad is not enough any more, which pulled urban marketing to a new level. World-famous brands do not hesitate to good money for the opportunity to show their message in public space on a rather sympathetic level. At some…Read more →
Last Friday we stumbled upon this great artwork, made by French art director Alexandre Lagoët for Dutch advertising and marketing magazine Adformatie. It’s called ‘Consuminder’ and questions the role of ad men in the consumerist society. “Do we need to stop encouraging ‘super consumption’ in our customers and find more sustainable ways of doing business?”, asks…Read more →
Remember Adzookie, that service that helps people with mortgages they can’t afford any more? Adzookie transforms your house into one big advertisement. In exchange the advertiser pays your killing mortgage. This enables people that got into trouble as a consequence of the financial crisis to stay in their houses. The house will be painted back to its original colors as soon as the deal ends.Read more →