Change The Highway Into A Roulette Board
Volkswagen has introduced Car Roulette, a new gambling game. To stress the efficiency of the Golf Blue motion, the Norwegian advertising agency Try came up with an enormous roulette board with a Volkswagen Blue motion as the roulette ball. Using Google Maps Norway’s main road from south to north, the E6, was divided into 80,000 […]
Slide To The Train
It’s officially called a ‘transfer accelerator’ by Dutch railway maintenance company ProRail, but everyone else would say it’s a slide. An awesome slide. Installed next to a stairway at the newly renovated railway station Overvecht in the city of Utrecht, the slide offers travellers the opportunity to quickly reach the railway tracks when they’re in a hurry. But above all, the slide is a great instrument to make the city more playful. The ‘transfer accelerator’ was designed by Utrecht-based firm HIK Ontwerpers, and installed as the final piece of the renovation of the Overvecht railway station.
The Wa’s Basket Bin
The French urban interventionist (if that’s a profession) The Wa has transformed a traffic sign in Marseille into a basketball waste bin. Passers-by can dump their rubbish here, but have to produce a lay-up, dunk or try it for three points.
The Fastest Way To The Underground
Urbanism is marketing and marketing is urbanism. That could be a leading phrase of this blog. In fact, more and more marketing initiatives take the urban sphere as their canvas while urban plans are communicated as if they’re sun cream or dog food. With their Fun Theory campaign, Volkswagen seems to understand the potential of […]
