Taggie Shows Where Supermarket Food Comes From

Designer Niels van Hoof developed Taggie, a smartphone app that enables children to research where their supermarket food comes from. By aiming a smartphone camera at a product tag, an animated film will be played which explains where the food comes from and the way it grows. Besides, Taggie enables its users to playfully discover the varieties in fruit and vegetables. Watch the video below to learn more about Van Hoof’s graduation project at the Design Academy:

In the first place Taggie aims to raise awareness about the origins of our fruit and vegetables, explains Van Hoof. The educational aspect is a good idea in itself as long as there are city children who think that hamburgers grow on trees. In the end Van Hoof hopes that better knowledge about where food comes from will stimulate children to eat healthy.

This article belongs to our Dutch Design Week 2011 series, in which we showcase ten great designs spotted at the Design Academy’s graduation show.

PUC × Dutch Design Week

In October of each year, the Dutch Design Week takes place in Eindhoven. The biggest design event in Northern Europe presents work and ideas of more than 2,600 designers. In more than 110 locations across the city, DDW organizes and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities.

Step Into VRcation And Escape Reality

Eindhoven Design Academy graduate Emma Verhoeven has designed VRcation, a fictitious travel agency offering virtual package-deal vacations.

Trash And Treasure The Game

Eindhoven Design Academy graduate Wouter Vastenow has designed The ‘De Afvalbank’ or ‘The Waste Bench’, looking at how cleaning up the streets can be changed from a chore to an inviting game.

Bike Design For The Urban Nomad

A group a nine master students presented their City Bike concept at this year's Design Academy graduation show, part of this year's Dutch Design Week. The concept combines a mobile workspace with the Dutch cargo bike. This means that 'urban nomads' no longer have to use their bike to get to their favorite workplace, but their bike becomes a workplace in itself. The cargo part of the bicycle can be transformed into a desk to work on with your laptop. Not bothered with colleagues or loud speaking coffee drinkers, this could be the ultimate form of mobile workplaces...