Welcome to the Pop-Up City
Why are big brands moving their flagship stores into shipping containers? Why are offices starting to look like bars? What is inspiring contemporary developments in architectural trends such as houses on legs? Flexibilisation is a mega-trend that is radically changing our lives. Jobs for life are a relic of the past. We travel more and farther than ever before. The number of divorces has reached an all-time high. And the question of why we ever needed buildings that last for centuries arises. The world is becoming fluid and, as a result, urbanites, enterprises, and governments are inventing refreshing solutions to deal with a permanent state of change.
A New Dimension in City-Making
Drawing on six years of blogging for an international audience of millions on popupcity.net, authors Jeroen Beekmans and Joop de Boer describe the birth of a new dimension in city-making. Based on ground-breaking ideas that take the pop-up as a starting point, Pop-Up City explores new developments in city-making varying from modular hotels and parasite cinemas to urban hacking, rooftop farms, and foldable houses.
Pop-Up City is an eye-opening must-have for urban enthusiasts and professionals working in urbanism, design and marketing, as well as for a larger group of curious companions who are interested in seeing where today’s cities are taking us, and where we are taking our cities.