Business park De Heining in the far west of Amsterdam has an illustrious history. PUC was asked by the City of Amsterdam to work with local entrepreneurs to shape a new image for the area.
Since 2018, we have been bringing new energy to Amsterdam's largest urban transformation area under the name HOBU.
For Greystar we created an inspiring book to celebrate the launch of its new co-living brand OurDomain in continental Europe.
QO Amsterdam is one of the most pioneering hotels in the world. We were asked to turn the building inside out and pack all the stories into a beautiful book.
For BPD, together with key players in the platform economy, we developed a concept for a smart living environment in Amsterdam based on sharing.
We were asked to come up with a new concept for the vacant Pharos office tower in Hoofddorp. We formed a consortium of innovative market parties to jointly build Europe's healthiest working environment.
We launched a creative campaign for Rotterdam's Police Department to reduce store and street robberies to zero.
We created an exhibition and concept store highlighting the traditional crafts of the Japanese island of Kyushu and their strategic role in regional branding.
We're organising an event series in Amsterdam about sustainable urban transformation.