Amsterdam's Sloterdijk district is on the eve of large-scale urban renewal. PUC is working on the preliminary design and programme of a temporary park in the area.
Commissioned by the Ministry of the Interior and Kingdom Relations, PUC worked on the preparations for the first so-called Town Deal. This partnership aims to use innovative solutions to improve the housing market, level of facilities and business climate in regions facing population decline.
Since 2018, we have been bringing new energy to Amsterdam's largest urban transformation area under the name HOBU.
Housing construction plays a central role in the great challenges facing the Netherlands. In partnership with WoningBouwersNL, we embarked on a journey spanning 90 years of history and looking ahead 90 years into the future.
We launched a creative campaign for Rotterdam's Police Department to reduce store and street robberies to zero.
Commissioned by the City of Amsterdam, PUC worked for two years on a comprehensive placemaking programme in three neighbourhoods in the Nieuw-West district.
ArenAPoort is the central area of the Amsterdam-Zuidoost district. It includes an office and entertainment area, as well as public transport hub Bijlmer ArenA and the adjacent Amsterdamse Poort shopping centre. The City of Amsterdam approached PUC to set up a tactical programme to connect these areas on both sides of the railway.
Business park De Heining in the far west of Amsterdam has an illustrious history. PUC was asked by the City of Amsterdam to work with local entrepreneurs to shape a new image for the area.
We were asked to come up with a new concept for the vacant Pharos office tower in Hoofddorp. We formed a consortium of innovative market parties to jointly build Europe's healthiest working environment.
For BPD, together with key players in the platform economy, we developed a concept for a smart living environment in Amsterdam based on sharing.
For Greystar we created an inspiring book to celebrate the launch of its new co-living brand OurDomain in continental Europe.
We created an exhibition and concept store highlighting the traditional crafts of the Japanese island of Kyushu and their strategic role in regional branding.
Commissioned by five housing associations, PUC produced a sustainable and inclusive environmental vision for the Beurskwartier in Utrecht.
We have been organising PechaKucha in Amsterdam since 2007. These presentation and networking events quickly grew into one of the leading platforms for the urban creative industry.
Oeverlanden will change from suburban nature reserve to urban nature park in the coming years. PUC conducted a spatial exploration of the opportunities for art and culture in the area.
QO Amsterdam is one of the most pioneering hotels in the world. We were asked to turn the building inside out and pack all the stories into a beautiful book.
The Hague science museum Museon asked PUC to put together a public exhibition on the city of the future. The result is a showcase that tells an inspiring story about the big developments and ideas that will reshape cities and life in cities in the coming decades.
We're organising an event series in Amsterdam about sustainable urban transformation.