We are Pop-Up City, an agency for urban transformation based in Amsterdam

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Our hands-on placemaking strategy makes one of Amsterdam’s largest urban transformation areas come to life


LEGO Grandma

Senior Cities

‘LEGO Grandma’ Makes Urban Spaces More Accessible for Wheelchairs

&C Office

Hybrid Space

&C’s Colourful Amsterdam Office Combines Concept Store, Cafe and Workspace

COVID-19 Parklets Rotterdam


Rotterdam Offers Free Parklets to Help Local Businesses Turn Parking Spots Into Terraces


Amstel III



Our hands-on placemaking strategy makes one of Amsterdam's largest urban transformation areas come to life.

Urban Marketing

10,000 Eyes

We launched a creative campaign for Rotterdam's Police Department to reduce store and street robberies to zero.

Real Estate Concepts


We turned a vacant office building near Amsterdam Airport Schiphol into Europe's healthiest working environment.


Urban Marketing


In order to support the maker community of Southeast Amsterdam, we’ve created a box full of locally-made products that let you enjoy the scents, tastes and stories of this unique district.

Content Creation

The Future of Urban Living Is Now

For Greystar we created an inspiring book to celebrate the launch of its new co-living brand OurDomain in continental Europe.


Today's urban challenges require an open-world approach