Taking into account the ticket prices it’s clear that Virgin Atlantic’s Art Gallery in the Air will be accessible only to the richer passengers. I understand that Virgin Atlantic wishes to make Upper Class’s services special and appealing, supporting an exclusive marketing strategy. Nonetheless, it would be great to see some of this concept launched for less expensive classes.
Over the last years we have seen galleries popping up in the most unexpected places. Especially when it comes to means of transportation, art curators seem to find those spaces as an artistic inspiration as well as a field of practicing marketing strategies. The Museum of Modern Art (MoMA) came up with an arts exhibition in NYC Subway stations, while students at the School of the Art Institute of Chicago organized a whole event in metro trains. It has only been a matter of time before this trend moved to other transportation means as well.