The hashtag #setinthestreet has since bloomed into an Instagram craze, with passers-by and pedestrians invited to freely take in and snap the scenes with their own lens. What started as the artist’s affordable alternative to studio space rental for a photo project has grown into a viral sensation. Set In the Street has even acted as the backdrop to a Valentine’s Day proposal!
Bettman’s pursuit of affordable artistry has breathed new life into old heirlooms and perhaps unknowingly comments on issues both social and environmental. Are they collectively a statement for or against privacy in an age of instantaneous communication? Or do they promote reusability against refuse and pass comment on fashions and shortening product life-cycles?