The project was carried out in cooperation with love.fútbol, a Brazilian non-profit that transforms sports fields and playgrounds around the world. Working from a basic belief in the power of sports as a generator of positive change, they aim to work jointly with the local community. The La Doce project is the second sports court that was developed with financial support from football club Manchester City, after the 2017 transformation of El Coyolito.
All Arquitectura’s La Doce is a prime example of brand urbanism, an urban phenomenon which involves commercial companies transforming urban spaces, with the use of their marketing budget. The iconic Paris basketball court created by Ill-Studio and fashion brand Pigalle is especially reminiscent of the Mexican court, in terms of both design and its origin.