The glass doors of the pantry boxes can be opened by typing the ‘store code’ into the app. Purchases are being made through cameras inside the Bodega, which register the goods a customer picks up and automatically charge the credit card that’s linked to the app. Bodega claims that it wants to bring your daily essentials not a mile, but just 100 feet away — in your hallway, common room, gym, or office. The startup basically provides urban dwellers with the convenience of the corner store, but saves them the walk (all the way!) to the end of the street.
Although many people already labeled Bodega as nothing more than a fancy looking vending machine for millennials, the startup has provoked quite a stir on social media. Some critics disapprove of the chosen name, taking into account the fact that this company’s name is inspired by the typical mom-and-pop corner stores in large American cities that it wants to force out of business.