“It was an incredible and rewarding challenge to design our first ever Starbucks store on a train”, explains Liz Muller, Director of Concept Design at Starbucks. “We had to combine functionality and beautiful design, whilst taking into account a variety of factors such as constant movement of the train, space limitation and stringent safety regulations. This is one of the smallest espresso bars and stores we have ever designed and is a result of a unique collaboration of experts, including local designers and engineers from SBB.”
As of 21 November 2013, the first double-decker Starbucks travels twice daily to and from Geneva/Fribourg and St. Gallen, with a second coach set to follow on the same route in spring 2014. After a test period both companies will decide whether the Starbucks café on rails will become a permanent thing in Switzerland (and perhaps in other countries as well) or not.