Last Friday we stumbled upon this great artwork, made by French art director Alexandre Lagoët for Dutch advertising and marketing magazine Adformatie. It’s called ‘Consuminder’ and questions the role of ad men in the consumerist society. “Do we need to stop encouraging ‘super consumption’ in our customers and find more sustainable ways of doing business?”, asks Lagoët. He explains:

“To consume = Consumeer (in Dutch). It’s ironic that the word ‘more’ (= ‘meer’) is part of consume. ‘Minder’ (in Dutch) = ‘less’, that’s why the title consuminder.”