Walking around the ground level of the Student Hotel’s Amsterdam flagship hotel located just east of the Amstel River, the space is an unrecognizable comparison to the typical student lounges found among university campuses. The open floor plan is incredibly spacious and diverse, broken up by platforms and clustered spaces amenable for both socializing and work. Communal work counters, reading rooms, ping pong tables and board games are all scattered throughout, in addition to the multiple entrances to the attached cafe’s and bars. This entrance space is meant to be shared by everyone in the hotel and does not separate students from the other hotel or short-term guests.
Frank Uffen, Director of Marketing and Partnerships, understands the growing market of international students and young professionals who often come to cities with a lack of network, roots, or knowledge about their new home. Be it just for a night, or for the whole year, The Student Hotel wants to be a landing spot for bright minds during their stay.
While The Student Hotel provides the necessary environment to facilitate experiences and friendships, it is really the students who are the community drivers of the environment. Through its own online platform, residents are able to connect with one another online to create events and match similar interests before arriving. “Co-living is already in our DNA. It’s just a matter of updating it,” says Uffen.
Updated and upgraded, The Student Hotel offers a variety of amenities and services available to guests such as bike rentals, laundry, room cleaning, and meal plans. Although enjoyable, Uffen does not feel as if these luxuries are essential for co-living platforms to succeed. “Co-living as a product and as a phenomenon has seen so much recent development and improvement in the last few years. We want to professionalize it and scale it, which will make room for innovative and diverse projects to succeed.”
Their hotels offer a wide array of services and amenities which vary depending on the type of guest. i.e. hotel guests get daily room cleaning, while students are responsible for cleaning up after themselves. Prices range depending on location, but student rooms run at about €700 per month, while short stay accommodation, with more amenities, is available for €1,500. At present, The Student Hotel has eight locations throughout six European cities (2,750 rooms) and plans to expand to 40 hotels by 2020 (10,000 rooms). It will be exciting to see what the future holds for The Student Hotel.
This article is a part of our series on micro-metropolitan living concepts around the world. We have recently received a grant from the Dutch Creative Industries Fund to explore this trend further and will be sharing our findings via Pop-Up City throughout the upcoming months.