Although we’re getting increasingly mobile, location seems to become more important at the same time. Which places you visit says a lot about what you do and who you are, and that seems to be worth sharing for many people. Whereas Foursquare was mainly about showing off to your network of digital friends, Ding Dong is about private communication and informing close friends. Nowadays you can share information with 1000s of people, but in the end there are only a few you really care about. Ding Dong is about sharing experiences with those few, says co-founder Onno Faber.
Taking this to another level, the concept can also be used within an interest group or professional circle. What about skaters sharing the best skating locations, or fishermen telling each other about the best fishing grounds? Also for real estate agents it could be a good way to inform the office or clients instantly about places they come across.