The idea to use the human body as advertising space is an interesting and rather new urban concept. Some years ago it would have been absolutely not done to be associated with a brand, but since a while young people are okay with the idea that brands want to use them to spread their message. This probably explains the high number of interested young women to become a human billboard. Besides earning money it gives them confidence that their body is good enough for a brand to advertise on.
The advertisement concept reminds us of Beardvertising, an ironic concept that turns hipster beards into billboard space. Also the Legvertising guerrilla campaign by a clothing company from New Zealand that we featured some years ago, uses women’s legs to spread a message in public space.