Within the context of this blog it’s a great example of the phenomenon that we’d like to call the ‘Age of Experience’. More and more attention, and therefore money, looks to be invested in great mind-fucking concepts that are funny, conceptual and at the same time really interesting to a broad audience. People can speak about it and, above all, share these experiences on digital platforms. How will this develop? I found this movie on YouTube today by coincidence, and just felt like sharing it. The 270 x 240 x 540 cm installation is, as far as I can judge, one of the most brilliant works of Erlich.