
The trend of smombie urbanism has triggered creatives to come up with inventive solutions and campaigns to keep people in public as safe as possible, as it won’t be likely they are going to give up on their phones easily. But, as the initiators of this campaign also stated: “The best advice does not come by message”.
In de afgelopen jaren hebben we onderzoek gedaan naar het fenomeen stadverlaters. In dit rapport kijken we naar hun drijfveren en de kansen die deze trend biedt voor het platteland.
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