Coffee and donuts are a fairly bankable commodity and, without any doubt, it’s good to establish a business around sound assets. However, in the cut-throat world of NYC’s coffee spots, Underwest Donuts would do well to avoid dishwater coffee and pre-packaged snacks. But, of course, the donuts sold at Underwest Donuts are not your run of the mill gravy rings. With flavour combinations such as Coco Raspberry and Expresso Bean, you will see skills which Levine gained working in a gourmet ice-cream bar really coming into their own.
Having taste-buds honed to identify inventive taste adventures will give Underwest Donuts an edge in the obscenely competitive cafe scene in New York. Unfortunately for all of us here at Pop-Up City, there is nearly 6,000 miles between us and them.