Some days ago Urban Shit and Rebel Art wrote an interesting post about a guerilla advertising exhibition in Vienna. The collective Phorm organizes an exhibition called GEWITZTA, which deals with the issue of ownership of the city’s visual space. Along the project comes a ‘DIY Reclaim Your City Kit’. This box enables people to, for instance, hack a city light poster. The key which provides access to the poster box is copied and spread as a part of the DIY kit. The project is called GEWITZTA after the name of the Austrian company organizing the public advertising Gewista.
“The name GEWITZTA is a wordplay. The company that owns nearly all the advertisement areas in Vienna is called GEWISTA and the modification to GEWITZTA means “shrewd”. So that is of course an artistic attack against the monopoly of a huge advertisement area providing company. In Austria free placarding is anchored in the right of freedom of expression but the company which is providing the areas for advertisement wanted to make a monopoly on this and remove every poster (placarded by e.g. small cultural institutions) to achieve that those institutions had to pay high prices for placarding in the city. This affected political movements as well. For there are nearly no free areas provided by the city and the company for placarding.”