Photo: RachelC (Flickr)
#LeStudio52 has been organizing the happening in London, getting more than 100 subscriptions just in the first 5 days. Themed gadgets were distributed and the whole event has been sponsored, getting also a bit of media coverage. Now, besides considerations over the quality of the game, it is interesting to see how a virtual application can have the quality of gathering real people on the streets without any idealistic purpose, sponsored by the developer and other close realities; a real marketing operation entirely self-organized by the users.
Photo: Caniba (Flickr)
You can find more photos of the London event over here.