According to the city, it is highly important that Ghent has public transport at night. This is because of the relatively high student population and the rich and vibrant cultural life of the city. The collaboration also works in favor of the brewery. De Koninck wants to meet their social responsibility goals by providing a serious alternative to the designated driver.
There will be no major changes noticable for the passengers. Passengers can still use the regular tickets and the timetable will remain the same. The only thing that will change is the look of the buses, there will be advertisements for De Koninck on the outside.