The Origin Of Our Food

  • Far Foods

    UK-based designer James Reynolds recently came up with a brilliant idea to make consumers aware of the origin of their supermarket food by letting them directly know where it comes from. His Far Foods project emphasises the impact that our daily purchases have on the environment and gives insight people’s foodprint. Purpose of Reynolds is to highlight “the distances that some foods travel from and the resultant carbon dioxide released during the journey. The receipt features a boarding card style tear-off strip.” As you can see your Argentina-born tomatoes have travelled 6,866 miles to reach you, so treat them good…

    Far Foods