One and a half month ago, Sebastian Stadler, Stefan Jandl and Carlo Jörges launched ‘The Most Expensive Picture’. The idea behind this website is simple, straightforward and brilliant — Swiss Photographer Lukas Wassmann has uploaded the first picture to the site for 1 dollar. Anyone can pay to have their image featured on the website and it remains there until someone pays one dollar more to replace it.
So far 104 pictures have been uploaded to The Most Expensive Picture. The Swiss initiators have announced to publish a book about the project as soon as the archive reaches 300 pictures, which all the submitters will receive. “We intend to reinvest the money in new TMEP Projects to show the images to a broader public”, Stadler explains. Check it out! Do you like? Become a fan of the project on Facebook.