AOL’s Rainbow City

We predicted the top trend of 2011 to be ‘marketing is urbanism’, which stands for the increasing involvement of brands and companies in shaping the urban atmosphere. Brand exposure seems to go beyond ordinary advertising — it has become an integral part of urbanism, architecture and urban planning practice. AOL’s Rainbow City is just another campaign…

Read more →

A Nomadic Bubble

Why do we build solid houses of bricks and concrete to lock ourselves up, while there is so much more to see in the world? According to Bitrebels we spend so much time of our lives sitting in the same boring room, while it actually becomes possible to experience the world a little more nomadic.

Read more →

An Inflatable Homage To Childhood

Walter is an enormous white inflatable bunny created by Singapore-based illustrator, artist and all-round creative Dawn Ng. Her creature measures 6 by 4 meters and was inserted in different places throughout Singapore’s landscape of standard flats and heartland enclaves, in order to create scenarios filled with surprise and wonder. She took Walter to 30 different spots in and around the city. By placing something surreal in a totally ‘invisible normal’ scenery, Ng aims to enable people to rediscover the beauty of places and the extraordinary in their everyday lives.

Read more →

Raumlabor’s Soft Solution

You may know the Berlin-based inflatable architecture gurus of Raumlabor since we have covered several of their projects in the past, such as the traveling bubble Spacebuster, or the Hovercraft, a translucent membrane wrapped around a modernist building. They are back with a new project. Under the name of Soft Solution, the Raumlabor people have realized a new installation for the 4th European Month of Photography in Berlin.

Read more →

The Urban Underwater Experience

I often get jealous at advertising creatives. They are able to create atmospheres, situations and places that are unthinkable of in the real world. They are able to create illusions and make their vision or dream come true for a minute. This US Cellular commercial is absolutely great. Just have a look and get inspired….

Read more →