Tag Archives: guerrilla marketing

The Fastest Way To The Underground

By Joop de Boer | Published: Friday July 2, 2010

Urbanism is marketing and marketing is urbanism. That could be a leading phrase of this blog. In fact, more and more marketing initiatives take the urban sphere as…

Posted in Headline | Also tagged berlin, city, fun, fun theory, marketing, metro, subway, urbanism | 4 Comments

It Only Happens When It Rains

By Joop de Boer | Published: Sunday January 10, 2010

There’s nothing new about guerrilla advertising, but this is quite special and pretty pop-up as well. Amsterdam-based advertising and design office MISTERWILSON invented a guerrilla campaigning strategy depending…

Posted in Headline, International Practices | Also tagged ad, advertising, eco, environment, green, guerilla, netherlands, public space, rain, street, tires | 1 Comment

Beer Bottle Christmas Tree

By Joop de Boer | Published: Friday December 25, 2009

Dutch beer brand Heineken built a huge Christmas tree right in front of the Nanjing road mall in Shanghai, China. The tree consists of 1,000 bottles of Heineken’s…

Posted in Headline, International Practices | Also tagged beer, bottles, branding, campaign, christmas, heineken, shanghai, sustainable, tree | 3 Comments

The Dutch Strike First

By Jeroen Beekmans | Published: Saturday December 5, 2009

As many of you may know, yesterday was a big day for football enthusiasts. Next year’s FIFA World Cup in South Africa came somewhat closer as the official draw for…

Posted in Headline, International Practices | Also tagged amsterdam, cape town, football, marketing, nike, public space, south africa, tape, world cup | Leave a comment

Insects As Marketing Instruments

By Jeroen Beekmans | Published: Tuesday November 3, 2009

The world of marketing is one big competition of brands fighting to get their portion of consumer attention. Communication gurus like Seth Godin have elaborated the one very important rule…

Posted in Headline, International Practices | Also tagged advertising, animals, banners, frankfurt, insects, remarkable, stuttgart | 3 Comments

Can New Media Save the Environment?

By Joop de Boer | Published: Thursday August 27, 2009

Last week we entered our new office located in a villa that is part of the formal Shell laboratory in Amsterdam. As we wanted to have a better…

Posted in International Practices, Theory | Also tagged art, campaign, environment, green, internet, marketing, nigeria, shell | 3 Comments

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Tag Archives: guerrilla marketing

The Fastest Way To The Underground

It Only Happens When It Rains

Beer Bottle Christmas Tree

The Dutch Strike First

Insects As Marketing Instruments

Can New Media Save the Environment?

About

Love Us

Search

Tags

Categories

Archives

Links