Tag Archives: commercial

Genoa’s Augmented Reality Light Signs

By Joop de Boer | Published: Thursday August 12, 2010

Yesterday we discussed the effort of cities to do something about too much commercial expressions in their streets. We concluded that most cities find it very…

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The Story Of Two Beamed Bunnies

By Joop de Boer | Published: Tuesday December 1, 2009

A couple of months ago we showed an amazing commercial of US Cellular featuring an underwater experience in an American town. I’m not familiar with this…

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The Urban Underwater Experience

By Joop de Boer | Published: Sunday September 20, 2009

I often get jealous at advertising creatives. They are able to create atmospheres, situations and places that are unthinkable of in the real world. They are able to create illusions…

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REM Island: Recycling Pirate Architecture

By Jeroen Beekmans | Published: Tuesday September 1, 2009

The city of Amsterdam is about to take a former pirate broadcasting platform to the shores of its to-be-built Spaarndammerhout neighbourhood. This so-called REM…

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Almost Forgotten: BP’s Testing Centre

By Joop de Boer | Published: Monday July 6, 2009

As a kid watching TV, I always looked forward to some commercials that I particularly liked. One of the commercials that fascinated me the most was a BP…

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Spotted: Urban Camouflage

By Jeroen Beekmans | Published: Tuesday June 16, 2009


Urban Camouflage is a project by a group of German creatives who are inspired by the camouflage suits of snipers and hunters. The idea is simple: camouflage…

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