The Lampbrella is made from fiberglass and equipped with a rain and motion sensor that help to figure out when it needs to open and close the umbrella canopy. In case the Lampbrella fails to open there’s a button on the lamp post that can be used to open the canopy manually. Belyaev thinks that his creation can be useful anywhere in the city where many people walk, but specifically at places without canopies or large trees where you can hide from the rain.
Together with an Austrian artist, advertising office Jung von Matt has launched a series of ‘leaking’ power outlets to show that energy is wasted every second and everywhere. The urban intervention was meant to get people’s attention on the regardless waste of energy. The installation speaks to the German energy company RWE which takes a…Read more →
In our Top 10 Trends for 2011 we marked ‘Marketing is Urbanism’ number 1. Advertising on huge billboards along the ringroad is not enough any more, which pulled urban marketing to a new level. World-famous brands do not hesitate to good money for the opportunity to show their message in public space on a rather sympathetic level. At some…Read more →
On the Westerstraat in Amsterdam the house numbers between 54 and 70 are missing. Big fuzz for Google Maps? Yeah. Big fuzz for the postman? Yes, indeed. But not any more! Advertising agency Natwerk decided to restore normality and build the seven missing row houses. In the gap. Between the buildings…Read more →
More fresh ideas from Copenhagen. If you associate a traditional bench in the Danish capital with kissing teenagers, a sleeping homeless guy, or an old lady feeding pigeons, it is about time for you to go exploring. It seems like times when benches were only benches and just had the function of providing people an…Read more →