The ad men of Indie Amsterdam came up with a pretty brilliant piece of guerrilla marketing for Domino’s Pizza, or ‘soundvertising’, as Amsterdam Ad Blog calls it. Instead of “Vrooooooooommmm”, the electric scooter of the pizza man says “Mmmmmmmmm… lekker” (“tasty”). Are electric vehicles paving the way for sound-based forms of advertising in the city?
Billboards are omnipresent in the contemporary city. Some of them are almost as big as small apartments. This must have inspired the Belgian artist Karl Philips to start his project ‘The Good, the Bad and the Ugly’, in which he transforms urban billboards into small parasite apartments for urbanites.Read more →
Publicity Plant is a social interaction installation designed by Sander Veenhof. The installation lets plants grow through us writing about it on the Internet. The more web publicity the project gets, the faster the plants will grow in their special greenhouse. Flowers are social organisms. As we know, trees like to be hugged, and plants…Read more →
In april a new way of working was introduced in Amsterdam. Huiskamerkantoor (Living Room Office) is a new marketplace that enables users to turn their living rooms into co-working spots. The platform offers a great alternative to expensive office spaces or stylish macchiatos in the coffee bar, but above all Huiskamerkantoor introduces a new perspective on working together, meeting people, creating networks and sharing space. The living room is the new office! We spoke to Misha Velthuis, the man behind the new co-working platform.Read more →
Amsterdam-based interaction designers Theodore Watson and Emily Gobeille created this stunning interactive installation back in 2008, but it’s still worth posting it. Terrarium is an electronic dreamscape that listens to the visitor’s voice. This leads to a dynamic experience of an almost perfect and super neat underwater world. The participants are drawn into a new…Read more →