The ad men of Indie Amsterdam came up with a pretty brilliant piece of guerrilla marketing for Domino’s Pizza, or ‘soundvertising’, as Amsterdam Ad Blog calls it. Instead of “Vrooooooooommmm”, the electric scooter of the pizza man says “Mmmmmmmmm… lekker” (“tasty”). Are electric vehicles paving the way for sound-based forms of advertising in the city?
Urban designer Matt Tomasulo has launched Walk [Your City], a website that enables users to generate custom street signs in order to improve walkability of their neighborhood. Main objectives of the platform are building a local sense of community and helping citizens becoming more engaged.Read more →
How the hell can we spice up a gray and boring business district? It’s one of Amsterdam’s main concerns. The so-called Zuidas, the city’s financial center under construction, is suffering from the current economic situation and bad urban planning. Bored bankers and the few posh people living in the too expensive penthouses have proven not…Read more →
Next week, Amsterdam’s brand-new EYE Film Institute will set the stage of PICNIC 2012. This year’s theme is ‘New Ownership’ — the global shift from ‘top down’ to ‘bottom up’. PICNIC is one of the world’s most prominent professional conferences in the fields of new media and emerging technology, investigating the role of upcoming media in contemporary society. The Pop-Up City is a media partner of PICNIC and proudly offers readers a 30% discount on PICNIC tickets. Interested? Send an email to email@example.com and we send you a discount code!Read more →
Last Friday I had an interesting talk with landscape designer Ronald Rietveld about temporary urbanism and flexible strategies for the city of Amsterdam. He revealed a great design proposal for the renewed harbor area in the East of Amsterdam. The project New Amsterdam Park (N A P), that Rietveld Landscape designed in collaboration with Atelier…Read more →