The ad men of Indie Amsterdam came up with a pretty brilliant piece of guerrilla marketing for Domino’s Pizza, or ‘soundvertising’, as Amsterdam Ad Blog calls it. Instead of “Vrooooooooommmm”, the electric scooter of the pizza man says “Mmmmmmmmm… lekker” (“tasty”). Are electric vehicles paving the way for sound-based forms of advertising in the city?
On the last day of December we wrote about the planned comeback of temporary club, restaurant and event space Club 11 Amsterdam. March, Club 11 opens its doors at a new temporary location: the printing plant in the former building of newspapers Het Parool and Trouw at the Wibautstraat.Read more →
Today is one of those days that the whole topic of architecture seems to be of relative importance. After yesterday’s amazing Dutch victory over Uruguay in the FIFA World Cup Semi Finals, my mind is almost completely filled with football-related content. So today’s question is: how to relate the Dutch presence in the Final at this World Cup to flexible urbanism? Well, the answer comes from the past — 22 years ago.Read more →
Springwise writes about the Amsterdam’s CityHub hotel, that will be able to offer rooms for a mere €20 by rethinking the entire concept of a hotel. Within large empty buildings, small cabins will appear that’ll offer basic amenities such as a double bed, a plank for your suitcase, lighting, windows and a lockable door. Bathrooms…Read more →
Recently we stumbled upon this stunning 1:200 patchwork of a city that Dutch architecture student Arne Lijbers created at the Waag Society fab lab in Amsterdam. Lijbers used only three ingredients — cardboard, glue and a laser cutter. He says it took him a month to build his imaginary city, but the result is great. Click here for more…Read more →